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Joyce Bente Named President & CEO of Riedel North America

Riedel_Joyce-Bente_HeadshotRiedel Communications has named Joyce Bente the new president and CEO of Riedel North America. Bente joins the company with nearly 30 years of experience in the broadcast industry, and she will lead strategy and operations with the primary goal of expanding Riedel’s presence across North American markets. 

“Joyce has provided strategic business development guidance for some of the world’s largest and most successful companies, and we are confident that with her knowledge, experience, industry connections, and leadership skills, she will help us to bring our North American business to a new level,” says Rik Hoerée, director international sales at Riedel Communications. “We are enormously pleased to welcome her to the company.”

Bente joins Riedel having most recently served as the director of sales for broadcast rental company Bexel. Over more than a decade with the company, she revitalized the branding of the company’s 20-year-old sales division with a focus on increasing market share and developing new vendor relationships. Bente’s work helped to bring the company an array of clients, including leading worldwide sports broadcasters and reality-show production companies. In addition to strengthening the company’s client portfolio, Bente drove the modernization of the company’s digital media plan and the enhancement of cross-collaboration with sister brands.

“Riedel Communications is setting a worldwide standard for flexible, reliable, and robust communications and signal-transport solutions, particularly for demanding live-production environments,” says Bente. “I see tremendous potential for further adoption of Riedel products and solutions across North American markets, and I look forward to helping the company capitalize on these rich opportunities.”

Further more information, go to www.riedel.net

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