North America’s largest musical products event, the NAMM Show, once again took over the Anaheim Convention Center from Jan. 19-22, 2017, and this year it continued its expansion into the pro audio market. Overall, 7,000 brands were represented by the record 1,779 exhibiting companies. There was also a two per cent growth in new exhibiting brands over last year. Overall show registration increased, primarily the result of member company badge allocations, by five per cent to 106,928 from 2016.
Sound, studio, and stage professionals were served by the TEC Tracks program. The TEC sessions offered four themed days (Live Sound and Lighting, Futurism, Recording, and Music Business) and more than 75 educational opportunities featuring the high-profile names in the pro audio world, including Peter Asher, Tom and Chris Lord-Alge, Mark Frink, the Talking Heads’ Jerry Harrison, among many others. On the Saturday, journalist Mr. Bonzai and Aerosmith engineer and producer Jack Douglas discussed the process of recording the classic Aerosmith album, Toys in the Attic, and surprised the crowd with a guest panellist; Aerosmith co-founder and lead guitarist Joe Perry.
For the first time, The 2017 NAMM Show-hosted training and certification sessions for Dante, which welcomed a capacity crowd. Software.NAMM, a showcase of music apps and technologies created in concert with IMSTA (International Music Software Trade Association), returned for its second year and featured music software and app developers showing off their latest applications.
Looking ahead, The Summer NAMM Show will return to Nashville’s Music City Center July 13-15. Later in the year, NAMM Musikmesse Russia will return to Moscow September 14-17, and Prolight + Sound Russia September 12-14. In 2018, The NAMM Show campus expands, with the new addition of “ACC North” providing an enhanced show experience for all exhibiting companies and other members.
For more information, contact NAMM: 760-438-8001, firstname.lastname@example.org, www.namm.org.