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Professional Sound News

CAD Audio Promotes Jeff Beck to VP of Sales

February 17th, 2016

Jeff BeckCAD Audio has promoted Jeff Beck to the position of Vice President of Sales with responsibility for overseeing domestic, international, and Internet sales for the company and all of its sub brands.

Beck started in the industry as a front of house engineer for several local clubs and churches in addition to working at Lentine’s, a full service five-store music and pro audio chain in the Cleveland/Akron, OH area. Beginning as a cashier and quickly moving into sales, he worked his way up to managing three of the five stores and serving as guitars and accessories buyer for the whole chain.

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Minnetonka Audio Names Larry Deeds as Director of Enterprise Sales

February 17th, 2016
Larry Deeds

Larry Deeds

Minnetonka Audio has named Larry Deeds as its Director of Enterprise Sales, the Americas. Deeds brings decades of facility-wide, project management experience to Minnetonka to grow enterprise sales in North, Central, and South America,, according to the company.

“Larry understands the different challenges that our enterprise customers face and his experience has shown he knows how to find the best solutions for his clients,” says Markus Hintz, VP of global sales and business development for Minnetonka Audio. “Adding Larry will help to parallel the success of AudioTools Server in Europe and expand Minnetonka’s enterprise solutions in the Americas.”

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Gene Joly Named Vice President of QSC Professional Division

February 5th, 2016

QSC Gene JolyQSC has announced that Gene Joly has been named VP of QSC Professional Division, which offers live performance solutions including mixers, power amplifiers, and loudspeakers for musicians, bands, DJs, mobile entertainers, clubs and live music venues as well as for A/V rental and production.

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Early Details Set For Westbury’s 2016 Imagine AV Tradeshow

February 2nd, 2016

0XImagineWestbury National has announced that its second annual Imagine hybrid technology showcase and networking event will be held on March 9, 2016. It’s an opportunity for event producers and corporate AV professionals to come together to see, touch, and interact with the latest in event and audiovisual technology while building relationships in the event production and AV community.

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beyerdynamic Expands Management Team & Expands International Activities

February 1st, 2016

Germany-based manufacturer beyerdynamic has expanded its management team and global strategy. The company says the approach aims to build on beyerdynamic’s strengths and tap into new markets. At the same time, the global sales network will be expanded, and international brand awareness will be increased.

The new strategy is also reflected by three people:

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ADI Now Distributing Auratone Studio Monitors

January 28th, 2016
Auratone’s Alexander Jacobsen (left) & ADI’s Richard Lasnier

Auratone’s Alexander Jacobsen (left) & ADI’s Richard Lasnier

Audio Distributors International (ADI) has announced its appointment as exclusive Canadian distributor for the Auratone brand of studio monitor speakers.

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Neutrik Promotes Chris Neethling to Chief Sales Officer

January 27th, 2016

CNeethling_HiNeutrik has announced that Chris Neethling, formerly Global Financial Manager for Neutrik USA, has been promoted to Chief Sales Officer of the entire Neutrik Group. He joined Neutrik USA in 2009.

In his prior role at Neutrik USA, Neethling coordinated global pricing and logistics for Neutrik’s international customers based in the U.S. Additionally, he supervised the Neutrik USA’s financial, warehousing, supply chain management and I.T. functions. In his new role as Chief Sales Officer, reporting directly to the CEO of the Neutrik group, Chris will expand his coordination of global sales activities to encompass all of Neutrik’s cross-border sales activities. Additionally, he will be responsible for the marketing activities of Neutrik worldwide. He will step away from his other existing functions at Neutrik USA as he transitions into his new role.

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Professional Wireless Systems Appoints William O’Keefe Manufacturing Manager

January 27th, 2016

Will O'Keefe_PWSProfessional Wireless Systems (PWS), a Masque Sound Company,, has named William O’Keefe as manufacturing manager. O’Keefe returns to PWS where he previously worked in the manufacturing department from May 2011 through April 2013.

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InfoComm Releases New Standard to Harmonize Cable Labeling Practices

January 27th, 2016

Component-cablesInfoComm International has announced the publication of a new audiovisual standard, Cable Labeling for Audiovisual Systems (CLAS). The new standard defines requirements for labeling cables used in installed AV systems and provides guidance for the easy identification of all power and signal paths in a completed system. Proper cable labeling aids in the operation, support, maintenance, and troubleshooting of AV systems.

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Rode Microphones’ Peter Freedman Receives Order of Australia

January 26th, 2016
Peter Freedman

Peter Freedman

Founder and managing director of Australian audio company RØDE Microphones, Peter Freedman, has been appointed a member of the Order of Australia in the General Division, in recognition for significant service to business, manufacturing and export, and his philanthropic support of cultural events.

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