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Sound Advice

The Dalai Lama Can Help You Thrive In The Music Business Part 1 by Adrian Carr

After owning a CD mastering facility in New York City for 10 years, moving to Montreal in 2009 and setting up shop was a challenge. As you know, the current economic environment and changes in the music industry have created hardships for many people. In this short article, I’d like to point out how the Dalai Lama’s teachings are helping me thrive in these challenging times.

Forget the past and you’ll do better in the present.
I try to forget about how things were done five years ago. Pricing, finding new clients, even mastering practices have changed and need to be redefined in a more fluid way; however, this has given me a great opportunity to sharpen my skills. Grasping onto a broken tree branch while being swept down a river only helps if you can find a new way to use it.

Help others.
This generation of audio engineers has grown up in the digital age and I find it’s important to share my knowledge of recording and analog principles. If I can help someone do a better job in mixing, it helps me do a much better job in mastering.

Profit by making friends and sharing resources.
Rather than competing with someone in your city, turn it into an opportunity to collaborate. That’s what mastering engineer Bryan Martin and I have done at Sonosphere Mastering here in Montreal. In so doing, we learn from each other and we offer our clients experience and know-how no one else can match.

In Part 2, Adrian will explain how the Dalai Lama’s teachings can help you with technology and the Internet.

Trained as a composer and pianist at the Juilliard School, Adrian has worked in New York, Los Angeles, and London. He’s won several Grammy entry nominations for his producing and mastering work. He learned the ropes from Sony Studio’s chief mastering engineer, Vlado Meller, and ran his own mastering studio in New York City for nearly 10 years. Then one day while hiking in the Adirondacks, he crossed paths with a Canadian woman on the trail. He’s since moved to Montreal and set up his new mastering studio, ACMastering.

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